Business English is aimed at adapting to the language requirements of the workplace. The content involves all aspects of business activities, business English courses. It is not just a simple improvement of the English level and ability of the students. It is more about teaching the students a western business management philosophy, work psychology, and even how to deal with foreigners, how to work with them, and how to work, and their living habits, to some extent, are included in the concept of culture.
Business English is just one type of professional English. Professional English can be said to be a highly professional industry English, such as travel English, legal English, medical English. But what they have in common is that they all have the basic language foundation of English. The main characteristics of business English are its professionalism, colloquialism and strong pertinence. In the end, practicality is the biggest feature of business English.
Relationship between business and English:
Everyone wonders whether it is "English in business" or "business plus English."
Most people learn the language to communicate with others. The core of business English training is also communication training. Today's business activities emphasize people's practical business communication skills. Whether you can communicate and communicate with your boss and customers in the most accurate and clear business language will largely determine your success. Of course, to achieve the ideal state of communication and such a language training process centered on "business", business English teachers should have a solid English foundation and a rich business background. Only teachers with language, business knowledge, and business skills can teach students the knowledge of business English in the classroom, which can be supplemented by a large amount of business knowledge and business skills. The knowledge involves management, trade, law, accounting.
Business English should be based on deep English and emphasize business. Chinese people's English learning is divided into "reciting stage" and "customary stage ". At present, most learners are in the stage of memorization and have not reached the habit stage. The "habit" mentioned here is not to say how much vocabulary you have mastered, but whether you can blurt out. After having such a "habit", you can use business English to conduct business work in a professional business language.
The teaching of business English is still based on language. Because the students who come here to study have their own business background. How to teach students how to use English in the business field is the purpose of teaching, to teach students the English vocabulary necessary in business activities, English skills in contract, negotiation, letter and other business links. The professor gives the students how to use English as a teaching purpose in the business field, and teaches the students the necessary English vocabulary for business activities and the English application skills of the business links.
Foreign trade merchandisers
Translation Theory and Practice
English and American Literature History and Selected Reading
Common skills gained from this degree
- English language foundation
- More systematic theoretical knowledge of international business management
- Strong practical skills
- English listening
- translation and other aspects of training