Visual Art Design
Visual art design refers to the design of a designer using flat visual symbols such as words, illustrations, and logos to convey various information to the recipient. Its main function is to play a role in communication and promotion.
Visual art design is often associated with graphic design. It involves a lot of fields, such as various print ads in newspapers and magazines, as well as billboards and light boxes on both sides of the road.
Visual art design courses mainly include advertising design, print design, bookbinding design, poster design, product packaging design, corporate image design, display design, digital image design.
Visual art design originated from graphic design or printed art design. With the gradual expansion of the scope of modern design, digital technology has penetrated into various fields of visual art design, and the influence and participation of multimedia technology means on art and design has become deeper and deeper.
Students with visual art and design degree need to have an international design culture vision. visual art and design students need to design products that have cultural characteristics and adapt to the era of innovation. Therefore, visual arts design students need to master the knowledge and skills of visual art design.
Visual art and design graduates can work in professional design fields, enterprises, universities, and communication agencies. The work of visual art design is mainly the design, planning, teaching, research and management of visual communication.
GRAPHIC DESIGN VS VISUAL ART DESIGN
1. Graphic design
Graphic design includes the basic principles of design, such as color theory and typesetting. Graphic designers are relatively well-known professions in the field of design and technology. Graphic designers need to know how to build brand equity and make sure they are consistent across all designs in the brand. Graphic designers often use print design and deliverables more, such as posters, invitations, and business cards. They also create user interface design assets for the network, such as icons. In terms of how it works, graphic designers do most of the work in photoshop and Indesign.
2. Visual art design
Most of the work of visual art design is similar to graphic design, but it also mixes the elements of other design disciplines. visual art designers must understand the user experience, user interface, and web design. visual art design helps solve design problems. It's not just about bringing a brand into life, it's playing a key role in defining the brand's unique style and sound. In addition to creating beautiful designs, they also know how to interpret design concepts and decisions behind work.
Visual art designers rarely work on printed products, but they do need a deep understanding of graphic design, identity design, and brand building. They also need excellent visual information and communication skills.
At the same time, they don't have to know how to code. But knowing how to code will give you an edge in the job market. visual art designers need to understand how front-end developers work and the languages they use. While visual art designers don't need to know how to code, they need to know at least how to communicate with those people and how to create designs that take into account possible designs in the code.
Common skills gained from this degree
- Basic theory and knowledge of graphic design
- Professional skills and methods of the visual art design
- Ability to visual art design practices
- Innovative design capability
- Ability to communicate with consumers