Marketing

PROGRAM OVERVIEW

Marketing is trying to get people to buy things. Companies use marketing technology and hope that these technologies will convince consumers to buy their goods or services. If you like to understand people's ideas, you can enjoy marketing. Marketing is often a popular area of research for those who are creative and like to communicate with others. If you are interested in the way you can provide creativity and art but don't want to worry about the artist's career difficulties, then marketing may be right for you. With the development of China, you can participate in the Chinese Marketing University and learn marketing in China. A master's degree in marketing can take two to three years to complete and focus on developing a high level of knowledge relevant to this particular area. Often, those who choose to earn a marketing degree have years of experience in the industry or work in business or public relations. The higher the scores of international students in these exams, the greater their chances of accepting their own choices. Once students have a master's degree in marketing, they will have extensive marketing knowledge and should be able to identify the company's key demographics, determine product requirements, design and implement marketing strategies, and more. International students with this high-level degree are eligible for senior executive positions in any company.

WHY STUDY MARKETING？

1. Marketeers are always in demand 

As long as the concept of an economy exists, and as long as businesses within that economy exist, marketing is always going to be in demand. The marketing role in a business is such a vital component. It is the method by which a service's quality and usefulness is transmitted to potential customers, and is, therefore, an indispensable to the business machine. A degree in marketing, especially from a top marketing university, will provide you with a skills set which has no use-by date! The gift of the gab will never become redundant.

2.Combined marketing courses

A degree in Marketing does not have to be solely based on just the one subject. The availability of joint honors allows students to develop marketing skills in the context of another subject, such as a foreign language which clearly has benefits in terms of foreign business, or Psychology which is relevant when considering why consumers act the way they do. The reality of a Marketing degree is that it is open-ended, and you can, therefore, tailor your career to what you are passionate about.

3. Internationally diverse network

This provides a rich tapestry of marketing students and gives those from other countries good reason to come over and study.  An internally diverse cohort may prove invaluable later in life, giving students the potential for accumulating a global network of contacts to utilize.

4. Diversified marketing career choices

Marketing is a diverse field. You may have a lot of marketing work to choose from. Whether it's data-based research and consumer behavior analysis, or a more interactive task of selling and promoting services or products to others, your role as a marketing expert comes in many forms. This provides a career that meets personal preferences, because those who like the web and create business relationships will thrive, and those who like more of the behind-the-scenes roles in the marketing process will be happy with the data processing.

5. Gain power

For marketing graduates, the starting salary is not bad, but the potential marketing salary in the future is even more impressive. If you like the opportunities offered by your marketing career, there is nothing stopping you from making a lot of money later in your career.

THE DIFFERENCE BETWEEN MARKETING, DIGITAL MARKETING AND BUSINESS MARKETING？ 

1. What is digital marketing?

Digital marketing explores several aspects of the new digital marketing environment, including digital marketing analytics, search engine optimization, social media marketing, and 3D printing. Upon completion of digital marketing specialization, you will gain a deeper understanding of the foundations of the new digital marketing arena and receive a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

2. What is marketing?

Marketing means knowing how to handle with the right people and turning them into loyal customers. When your customers are very happy with the products you sell, they remember your brand and products and immediately recommend them to others. Marketing is a research area that involves learning how to create and implement advertising and promotion strategies.

3. What is commercial marketing?

Commercial marketing is the marketing practice of individuals or organizations (including commercial enterprises, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their work.

Commercial marketing is also known as industrial marketing or business-to-business (B2B) marketing. Although the dynamics of organizational marketing are shared with government marketing, the marketing of companies to the government is different.

CAREER PROSPECTS

• Marketing Supervisor

• Senior Social Media Specialist

• Marketing Communications Coordinator

• Senior Community Manager

• Marketing manager

SAMPLE COURSES

• Management

• International Marketing 

• Market Research 

• Corporate Sales Planning 

• Market Research and Forecasting