In a narrow sense, Electronic Commerce (EC) refers to the business transactions conducted worldwide through the use of electronic tools such as the Internet including telegraphy telephone radio, television, fax, computers, computer networks and mobile communications.
It is based on the computer network of various business activities including those of goods and services providers, advertisers, consumers, intermediaries and other related activities. E-commerce people generally understand refers to the e-commerce in the narrow sense.
In a broad sense, the e-commerce originates from the electronic business which is a business transaction activity carried out by electronic means.
Through the use of electronic tools such as the Internet, the company can share information with suppliers, customers and partners through electronic services to realize the digitization of business processes between enterprises cooperate along with the internal electronic production management system, improving the efficiency of production, inventory, circulation and capital of enterprises.
In summary, E-commerce is a business activity centering on Commodity Exchange by means of information network technology.
It can also be understood as the electronic trading activities and related services on the Internet, Intranet and VAN Value Added Network.
Network marketing is also a product of e-commerce and for network marketing, it is necessary to make a good network marketing plan before doing it, so as to facilitate the implementation of plans.
With the rapid development of e-commerce, it has not only included the main connotation of shopping but also included logistics delivery and other ancillary services.
E-commerce includes electronic currency exchange, supply chain management, electronic trading markets, network marketing, online transaction processing, electronic data exchange (EDI), inventory management and automatic data collection systems. In the process, the information technologies used include Internet, extranet, E-mail, database, electronic directory and mobile phone.
E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (B2G), C2A (C2G) and O2O. The four elements of e-commerce are mall consumer product and logistics.
The existing value of e-commerce is to enable consumers to shop and pay through the Internet, which saves the time and space of customers and enterprises and greatly improves the transaction efficiency. Especially for busy office workers, it also saves a lot of valuable time.
In the 21st century, when consumer information is diversified, it has become consumer's habit to learn about local shopping malls' commodity information through online channels such as Baidu micro-purchase and Taobao, then enjoy shopping on site.
Talents this major cultivates can master the basic theory and basic knowledge of computer information technology, marketing, international trade, management, law and modern logistics. They have the ability to use the Internet to carry out business activities and using the computer information technology modern logistics method to improve the enterprise management.
HOW E-COMMERCE IS HELPFUL TO BUSINESS SUCCESS?
How e-commerce affects company revenue growth directly reflects e-commerce job opportunities. This article will discuss the role of e-commerce in corporate operations to help you better understand e-commerce and decide to move on.
E-commerce relies on the Internet and various technologies to run many businesses and organizations and help companies sell products and services. E-commerce enables users to purchase goods and services conveniently, so the function of e-commerce platform can help your enterprise gain profits and reputation.
1. Make shopping experience better
E-commerce can provide customers with user-friendly tools to make their shopping experience better. Users don't have to spend hours trying out different clothes, and e-commerce helps your buyers find the right clothes. This experience benefits from e-commerce search engine optimization. This unique way of searching gives them the ability to compare stores and find the right features and prices for their pockets. Taobao in China uses this e-commerce tool. Many e-commerce websites have built-in marketing systems that can intelligently recommend products to users and help you attract potential customers and old customers.
2. Get big data
With the continuous development of the Internet, more and more innovative start-up companies have emerged. For any startup or even a mature company, not having enough sales or not being able to attract the right customers can be a costly mistake and a fatal hindrance to the company's growth. However, the analysis function of e-commerce can help you understand your buyers and obtain big data of the Internet, so as to attract customers with different preferences and avoid this situation.
3. Earn more profit.
It is well known that the major expenditures of e-commerce sites are on developers and service personnel, such as physical space and a large number of employees needed to operate e-commerce platforms. There is little expense in maintaining and transporting goods. Due to these e-commerce merits, e-commerce has become a reliable way to develop business and attract new customers in recent years. The e-commerce platform has built-in automated processes, including checkout, payment and other operational processes. These reduced costs can be provided at a discount price, which will bring your customer back. Advertising, marketing, natural search engine traffic, pay-per-click and social media can also be seen as effective ways to reduce operating costs.
4. Shopping around the clock and around the world
Through the online contact function of e-commerce, customer service can work around the clock, which can greatly improve your profitability. Especially in the peak season, bricks-and-mortar stores can't make more money in non-profit time, but e-commerce doesn't have this drawback. By increasing awareness and sales, you can reach your target audience around the world. Your geographical limitations do not need to define your global coverage. In addition to the all-weather benefits, customers can also break the distance limit. Chinese people can shop on Amazon, and Americans can shopping on Taobao.
5. Provide available information
Even if there is no purchase requirement, you need to check the detailed information of the goods at any time to provide the e-commerce site for the customer to choose. E-commerce is not just a shopping experience, but a way to help your customers make the right purchase. Whether you're launching a new product or service or helping with an existing order, you can provide detailed information.
Public relations specialists
Information security analysts
Introduction to electronic commerce
Common skills gained from this degree
- Content Marketing
- Data Analysis
- Design and Advertising
- Email Marketing
- Marketing Automation